Let's talk branding
Let's talk branding
AI, your new strategy sidekick with Julian Cole.

AI, your new strategy sidekick with Julian Cole.

Learn how to leverage AI tools in your strategy work, from the beginning to the final presentation.

Important links

  • Julian Cole’s course with LTB discount here

  • Julian on Twitter

  • This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

The AI summary

I asked Notion AI to summarize our podcast transcript in 10 key lessons:

  1. Use AI at the beginning and end of the strategy process, not in the middle.

  2. AI can be used to gather research and prompt ideas at the beginning of a project.

  3. Use AI for word craft at the end of a project to improve language and make it more succinct or creative.

  4. AI can help identify consumer problems and generate insights, but always cross-validate the results.

  5. AI is not a replacement for human nuance in strategy.

  6. Use AI to jailbreak prompts and get to unconventional insights.

  7. Use analogies and metaphors to make strategy more memorable and visual.

  8. Don't use AI for research validation.

  9. AI can't replace human truth-sayers or cultural context.

  10. AI language models like GPT are probabilistic and require human input and context to generate useful insights.

The brand audit template

As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.

Discover the template

Learn brand strategy

Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.

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Let's talk branding
Let's talk branding
Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.