Important links
Julian Cole’s course with LTB discount here
Julian on Twitter
This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
The AI summary
I asked Notion AI to summarize our podcast transcript in 10 key lessons:
Use AI at the beginning and end of the strategy process, not in the middle.
AI can be used to gather research and prompt ideas at the beginning of a project.
Use AI for word craft at the end of a project to improve language and make it more succinct or creative.
AI can help identify consumer problems and generate insights, but always cross-validate the results.
AI is not a replacement for human nuance in strategy.
Use AI to jailbreak prompts and get to unconventional insights.
Use analogies and metaphors to make strategy more memorable and visual.
Don't use AI for research validation.
AI can't replace human truth-sayers or cultural context.
AI language models like GPT are probabilistic and require human input and context to generate useful insights.
The brand audit template
As a brand strategist, I’ve often noticed that a brand audit is one of the most overlooked and valuable services for a brand. Check out my fresh brand audit template on Holabrief and explore many more creative/strategic exercises.
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AI, your new strategy sidekick with Julian Cole.