Tutorial: Create a brand mascot with AI

Learn how you can use Gen AI tools to create your own living, breathing brand mascot.

UPDATE: I created a new tutorial that continues to build on the previous tutorial by using Scenario AI to create consistent imagery with your brand mascot. You can find it here.

🐼 With the rise of GEN AI tools like Runway, Midjourney, DALL-E Open Ai, I believe the opportunity for brands to create strong, living, and distinctive brand assets is there for the taking.

📹 I've just uploaded a tutorial on YouTube about creating a brand mascot with AI. We go over the full process, from ideation to creation, video, and even 3D. Watch it below or on Youtube!

🎁 Bonus alert!, check out the case study of Haris Spahić – he did an amazing job with his Calvin Cooks mascot.

Hope you find it helpful and inspiring! Feel free to share any mascots your create.