Archive - Let's talk branding

Brand marketing in B2B-land with Gwen Lafage

Discover what it takes to be a leader in brand for large B2B tech company.

Mar 31 •

Stef Hamerlinck

43:41

The rise of multiplayer brands with Zoe Scaman

Defining a new era of brand loyalty and growth true fandom and co-creation.

Mar 25 •

Stef Hamerlinck

43:41

Brand pricing power with Dom Boyd

How differentiation can lead to stronger profitability

Mar 18 •

Stef Hamerlinck

43:41

Entertain or die with Dan Salkey

How brands can create an unfair creative advantage.

Mar 4 •

Stef Hamerlinck

49:15

February 2024

Marketing science for the real world with Koen Pauwels

How to understand and apply marketing science in the everyday life of a brand-builder.

Feb 26 •

Stef Hamerlinck

43:41

The agency landscape with Bart De Waele

Exploring the evolution of the agency landscape and the role of brand within it.

Feb 12 •

Stef Hamerlinck

41:17

January 2024

The new reality, key trends in 2024 with Will Posket and Rachael Higgins.

Taking a step back and looking at some of the key trends in marketing and how we can leverage them as brand-builders.

Jan 29 •

Stef Hamerlinck

42:22

December 2023

Tutorial: Create a brand mascot with AI

Learn how you can use Gen AI tools to create your own living, breathing brand mascot.

Dec 13, 2023 •

Stef Hamerlinck

Creating brand mascots with AI

In this episode, we learn all about creating brand mascots with AI, including a case study with Haris Spahic his B2B content mascot 'Calvin Cooks'.

Dec 3, 2023 •

Stef Hamerlinck

and

24:32

November 2023

Creating and measuring distinctive brand assets with David Taylor

How to harness the full potential of distinctive brand assets.

Nov 25, 2023 •

Stef Hamerlinck

46:54

The state of branding in 2023 with Jacob Cass

A deep dive into the world of branding, from pricing models to AI.

Nov 18, 2023 •

Stef Hamerlinck

59:28

Creating demand in B2B with Chris Walker

The power of content, education and understanding your customers in building your business.

Nov 12, 2023 •

Stef Hamerlinck

49:20

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